Why do commercial roofs in Wisconsin experience the most damage during winter, and what steps help prevent it?
APPLETON, WI, UNITED STATES, January 7, 2026 /EINPresswire.com/ — Why do commercial roofs in Wisconsin experience the most damage during winter, and what steps help prevent it? This question is answered in a HelloNation article that features guidance from Commercial Roofing Expert Eric Schultz of Appleton, WI. The article explains how cold temperatures, snow cycles, and drainage problems combine to create conditions that threaten buildings across the state. It also shows how commercial roof maintenance becomes an essential protective measure long before the first snow of the season.
The HelloNation feature explains that winter conditions change the way commercial roofs handle weight and moisture. Snow does not remain light for long because it compacts each time temperatures shift, which increases density and strain. The article notes that even a well-designed flat roofing system may become overloaded when snow gathers faster than it melts. This hidden pressure often reveals minor roof issues that developed during warmer months. Commercial Roofing Expert Eric Schultz outlines how commercial roof maintenance helps identify weak points early, which reduces the chance of sudden leaks during the winter.
The article also discusses how snow load affects roof membranes and drainage paths. It states that water from melting snow often seeks the smallest openings as it moves across the surface. When that water reaches a seam or gap, leaks can appear without warning. The HelloNation feature explains that owners may not notice developing problems until interior signs of damage appear. By returning attention to routine commercial roof maintenance, the article provides a clear reminder that preparation is one of the most effective ways to prevent costly disruptions.
Ice dams are another issue highlighted in the article. Commercial Roofing Expert Eric Schultz describes how trapped warm air from inside a building rises and melts snow from below. When this water reaches colder areas near drains or roof edges, it freezes into solid ridges. These ice formations block water and create pooling. According to the HelloNation article, this trapped water often forces its way under the membrane, causing damage that may not be seen until major repairs are needed. By linking the problem to commercial roof maintenance, the article shows why fall inspections are an important part of winter readiness.
Blocked or frozen drains receive significant attention in the feature. It explains that leaves, dirt, and small debris often settle in drain bowls during the fall months. When temperatures drop, this material traps moisture long enough for it to freeze. The article notes that once ice forms inside a drain, water has fewer paths to escape, which spreads excess weight across wider roof sections. Commercial Roofing Expert Eric Schultz emphasizes that this is one of the most preventable winter problems. The HelloNation article states that simple steps, such as clearing drain openings and removing loose debris, make a measurable difference in roof performance once winter storms arrive.
The article continues by describing how professional inspections address many of these risks. It explains that a careful review of the membrane, flashing, insulation, and rooftop equipment reveals weaknesses that owners cannot detect from ground level. Commercial Roofing Expert Eric Schultz highlights how inspections also help business owners understand the condition of their roofs before filing any winter-related insurance claims. The HelloNation feature shows that inspections support strong documentation and reduce the chance of disputes when storm damage occurs.
The article also encourages businesses to remove debris that collects on flat commercial roofs. Loose objects such as gravel, branches, and old repair materials can freeze in place and interfere with water flow. The feature notes that sharp debris may puncture the membrane when workers access the roof during cold weather. Because commercial roof maintenance includes clearing and preparing the roof surface, the article connects routine cleaning to long-term protection throughout the winter.
Another section of the HelloNation article focuses on maintenance planning. Many Wisconsin businesses follow schedules that track repairs, inspections, and problem areas over time. Commercial Roofing Expert Eric Schultz explains that fall preparation is the most important phase of this cycle. When a contractor understands the full history of a roof, early repairs become more efficient, and the system performs better during extreme weather. The article shows that consistent commercial roof maintenance helps reduce emergency situations and allows owners to avoid disruptions to daily operations.
The article concludes by reminding readers that winter roof problems often develop slowly. The HelloNation feature explains that leaks usually appear only after damage has already begun inside the roof structure. By preparing early, owners can reduce structural stress and prevent avoidable repairs. The article emphasizes that a clean surface, open drainage, and a secure membrane create the best foundation for commercial roofs entering the winter season. Through expert guidance, it encourages Wisconsin businesses to focus on safety, prevention, and proper planning.
Why Winter is the Most Dangerous Season for Low Sloped Wisconsin Roofs (And How to Prepare) features insights from Eric Schultz, Commercial Roofing Expert of Appleton, WI, in HelloNation.
About HelloNation
HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative “edvertising” approach that blends educational content and storytelling, HelloNation delivers expert-driven articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.
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